FOO-FOO WAS THE NICKNAME OF THE BRAND’S CREATIVE DIRECTOR WHEN THEY WERE A CHILD.
FOO LOVES CLOTHES, BUT REALLY DOESN’T CARE ABOUT THEM - OR RATHER, DOESN’T CARE FOR MANY OF THE WAYS GARMENTS ARE INTERPRETED IN TODAY'S FASHION INDUSTRY.
FOO AND FOO BEGAN WITH THE VISION OF A DIGITAL PLATFORM THAT SELLS FOO’S CLOTHING, BUT WHERE THE SITE DOES NOT TAKE THE ROLE OF A FASHION BRAND IN TODAY'S MARKET.FOO COLLABORATES WITH ARTISTS TO SHINE LIGHT ON BOTH FOO AND THE ARTIST'S WORK IN A DIGITAL CONTEXT.
